The world of digital marketing is constantly evolving and changing – and now traditional online advertising methods are being thrown out of the window. This is because most of the advertising efforts are annoying, rather than effective; a recent study found that people under 35 are more likely to ignore digital adverts than commercials on TV or in newspapers – and over 50% of internet users completely avoid banner adverts because they don’t trust them.
This may seem like doom and gloom, but don’t worry. There are still lots of ways to create an effective digital marketing strategy; it is just important to update your strategy every few months so that it is still effective. After all, there are over 100,000 businesses in Washington alone, so it is important to make sure that your business has a digital marketing strategy that stands out!
Here are three digital marketing tips to make sure that your business is always one step ahead.
Host Live Events And Webinars
There are lots of different ways to engage with your audience online, and it appears that one of the most effective ways is via live events and webinars. Lots of websites now have a Live feature, including Instagram, and this is a great way to connect with your audience. If you want to try this on your website, you may want to use a third party host to ensure that you have a good connection.
Focus On Email Marketing
Email marketing is still one of the most effective forms of online advertising; 59% of B2B marketers say email newsletters are the most successful way to generate new revenue. Email marketing is also very cheap compared to other online marketing techniques, so you should definitely include it in your digital marketing strategy – especially if you are an eCommerce business. This is because only 1 out of 5 eCommerce businesses make it past the first 18 months, so it is essential to create a successful digital marketing strategy with an SEO consultant as soon as you get started.
Prioritize Mobile Marketing
It is likely that you already know that mobile marketing is important, but it is essential to make sure that all of your online marketing strategies work on mobile devices as well as laptops and desktop computers. After all, over 30% of internet users are using their phone, so if your strategy doesn’t work on mobile devices you will be losing out on half of your potential audience.
Digital marketing is constantly changing, so it is important to make sure that your business stays up to date with the latest trends and technologies. This means that your business will always stand out online.