Category: Marketing

Why Does a Business Need a Viral Marketing Campaign?

Viral marketing is one of the newest concepts in the digital marketing world. The idea of a single post or piece of content being shared across multiple platforms hundreds of thousands of times is the dream of many business owners. What many business owners do not…...

Why Going Green Matters for Your Business & How to Do It

Going green is the thing that can give your business a boost or several. Financial Times and a multitude of other sources agree with this. And Nielsen Research helpfully points out that 55% of consumers are willing to pay more for products and services from socially…...

Top 3 Ways to Use Surveys for Boosting Customer Service

Did you know that a business only hears from about 4% of its dissatisfied customers? However, a Zendesk infographic shows that 95% of people who have a bad experience share it with others. The problem is that those ‘others’ aren’t you, but they are your prospective…...

Small Business Tips for Boosting Your Image

Small businesses striking out on their own in a bustling city like Toronto certainly have their work cut out for them. The city has a lot to offer and there are some truly world-class establishments to compete against....