Getting to things first in business is pivotal, if you don’t then you’ll end up at the back of the pile. And, obviously, the back of the pile, no matter the pile, is always going to be a bad place to be as a business. So, come first and take the advice below on doing so to help you when you do.
Make Sure You’re First to Trademarks
Trademarks, copyrights and branding are hugely important factors of business, and you need to come first to them if you want to attain the perfect ones for your business. What this means is that, as soon as you come across a material or piece of media that you think suits your business’s brand down to a T, you should have it legally trademarked as your own. If you don’t, another business will and it will be that business that will be allowed to use the material, not you.
So, if you find a logo, a slogan or even a name that fits your business perfectly, make sure you get it legally trademarked as you own by the Patent and Trademark Office of your country. And, if you want to take your trademark worldwide, make sure to extend your reach further and have your material trademarked in other countries too. In fact, because every country’s rules are different, you may even have to trademark material that you’ve had and used for years in another country to be able to use it there. For instance, in China a ‘first-to-file’ basis is in action, meaning that a piece of material is not yours in the country until you file it. So, if you want to extend your stretch, make sure to get everything trademarked, even if you’ve already done so in your country.
Make Sure You’re First to Appear in Search Engines
As a business owner, if you don’t already know about the importance of search engines, specifically the importance of appearing first in them, then you’re doing something wrong. Quite simply, search engines are what businesses must be using in this day and age to garner themselves a valuable online reputation. More to the point, businesses must be appearing first in searches conducted in their market if they want to garner the online attention they need to build themselves some custom. So, make sure your business is appearing first in search engines.
To make sure that this is the case, you should be working alongside a professional in the field of SEO, such as SEO Jet, at all times. You should be doing so because they will provide you with the invaluable advice and assistance you need to get your business appearing in searches when a query on enquiry into your field is made. And, something else that is just as important about this is the fact that, by doing so, you will instantly be stopping your rivals from doing so, too, meaning you’d stand yourself in better stead to beat them custom.
So, make sure you are doing all you can, all the time, to appear first in search engines when keywords about your business are searched.
Make Sure You’re First to New Ideas
Every business wants to come up with that brand new idea that takes the market by storm. They want to because the idea itself could be fruitful, and they want to because it will provide them with a reputation of being forward thinking and as having their finger placed firmly on the current and future trends. So, make sure your business is first to every new idea possible!
Of course, this means coming up with a new idea in the first place — yes, as you can probably already guess, this is as hard as it sounds. There is no real formula to use that will instantly see every new idea of yours be a success, but there are some things to consider when you attempt to bring a new idea of yours to life. One such thing that you can do is to study your market profusely and to pinpoint areas of it that can be brought well and truly into the modern day. By doing so you will show yourself to be up to date in regards to the modern world and up to date in regards to what customers need and want. So, do it! And if you need evidence of this working and being successful, then look no further than the rise of Netflix — what the streaming service did was tap into the need for movie rental and consumption, but took away the need to head to a shop like a Blockbuster for it by making it all legally accessible online via technology. What this meant was that Netflix, and the act of streaming in general, rose to prominence and a new era of movie consumption was born, and Netflix took all the plaudits for it.
Now, think about it, wouldn’t you like to be what Netflix is to the world of streaming to an idea in your market? If the answer isn’t yes, then should you even be in business?
In business, if you’re not first then you’re last, it’s as simple as that. So, make sure you are doing all you, all the time, to ensure that your business is first. Make sure it is first to trademark any kind of branding material that may help it to stand out in its market. Make sure it is first to appear in search engines when searches are conducted in its market. And try to make sure it is is first to ever new idea that has the potential to take your market by storm.
Basically, don’t stand for second or third or fourth or fifth, be first!