It’s no great secret that you need to keep the customer happy in the world of business. The real mystery is finding out what that actually means in a practical sense. A big area that you will likely need to focus on most of all is in the actual interaction which you have with your customers. The quality of these moments are essential to keeping your customers in the right frame of mind regarding how they think of your business, and for that reason it can be useful to know what kind of aspects of this interaction tend to frustrate them most of all. Let’s take a look at just a few of these, so you have something to work on in order to improve your own interaction with customers.
The Hassle Of Security
There are many times when you will need to carry out certain security measures while speaking with a customer. These can be particularly annoying for both you and the customer, as they can take up valuable time and seem to get in the way of things. However, there are ways of making these processes as non-intrusive and as least annoying as possible, and it is worth thinking about some of those things if you want to speed things up and make them easier on everyone. You can, for instance, use a service like Jumio Netverify to ensure that any identification is swift and still secure. Or it might be a simple case of trying to find a way to make those pesky security question humorous, and so making them seem a little easier on the customer.
If there is one swift way to really upset your customers, it is by promising them something you can’t actually deliver. It is easy to see how customer services employees can fall into this trap – after all, at first it appears to make the interaction a little easier and smoother. But for every second of this interaction which is made easier, a future one is made much harder, and it is overall just not worth letting that happen. It is far preferable to under-promise and overdeliver than to do the opposite, no matter how tempting it might be in the moment to try and keep them temporarily happy.
It is important to try to be honest with your customers at all times, no matter what. This is perhaps nowhere quite so important as it is in the advertising and marketing. When you speak with your customers in order to promote a product or service, you should be sure not to allow them to think that you can give them something you can’t really give them. This can happen in surprisingly subtle ways, so you really do need to be careful and make sure that you don’t accidentally let a white lie slip. This requires a real grounded knowledge of your products and business, and good training all around. Be sure to provide these to your staff if you want to keep your customers happy.