Going green is the thing that can give your business a boost or several. Financial Times and a multitude of other sources agree with this. And Nielsen Research helpfully points out that 55% of consumers are willing to pay more for products and services from socially responsible brands. The best thing is that going green and making your contribution to the betterment of the planet is relatively easy. As women in business often struggle with more competition, this advantage can be a major game-changer.
Benefits of Going Green for Business
- You can attract eco-conscious customers who are growing in number by the day. Therefore, you get to boost your sales and you can use this as a chance to mitigate your losses in case you raise prices.
- You can use your contribution to the fight for the environment in your marketing strategy.
- You can improve the morale and health of your employees by making some green changes.
- You get to save money in the long run as many eco-friendly changes save energy. And you might get some grants or special deals through government sustainability programs.
- You establish a good name for your brand, which will give you more authority over time.
How to Go Green for Business in All the Best Ways
Ride a Bike to Work
If you want to save money on fuel as well as improve yours and your employees’ health, you definitely should look into those top-rated comfort bikes. Not only are they stylish, they also are an eco-friendly way of boosting heart health and improving general wellbeing.
However, to get the maximum benefits from the ‘we are going green’ marketing strategy, you need to make a statement. Thus, be sure to make a photo shoot on a cool womens Dutch style bike. Those are specifically designed for commuters and city rides. And you should never underestimate the power of a beautiful photo for marketing.
The downside of this project is that top-quality bikes are rather expensive. Therefore, many of your employees might not be able to afford them. Providing them with the vehicles will help you enhance their loyalty as well as give you another potent tool for social marketing. You can look into urban bikes for sale to cut the costs. You should also look into business financing options to get a short-term loan to build up your fleet of bikes. Consider adding a branch to your business that will allow you to put those to use in different ways. For example, start offering courier services to your customers.
Install Energy and Water Saving Everything
LED-lights, water-saving taps, and a variety of other devices that help reduce energy and water waste should be mandatory fixtures in your office and production facilities. Note that you need to not only install the most efficient devices and appliances, you also need to educate your employees on how to use them better. Hold regular trainings and get your employees involved by asking them to offer ideas of their own.
You can mitigate the costs of these upgrades by getting help from government programs that promote sustainability in businesses. If you aren’t eligible, break down your upgrade program into small parts and add a new eco-friendly piece every month.
Go Completely Digital
Going digital does not only reduce your spending on ink and paper. This allows you to improve the quality of service because using specialized software can improve every part of business organization, from inventory management to budgeting.
Going digital completely will also make it easier for your employees to work from home, which also reduces your company’s environmental impact indirectly. In fact, you should consider making a ‘work from home’ day to cut the energy costs in the office and improve your employees’ wellbeing and productivity.