Ways in Which Explainer Videos Will Benefit Your Brand

Digital marketing is responsible for the success of most global businesses. Well, it has made it easy for companies to reach their audiences, customers to place orders and make payments online. It does not, however, mean that it is limited to that. It is also doing a lot for local businesses. Take for instance local SEO. It has significantly boosted the number of customers that show up at stores hence sales.

Digital marketing does cover a lot. One of the digital marketing strategies that have been seen to increase the bottom line is the explainer videos. As the name suggests, explainer videos are usually about three minutes long videos created with the intent of explaining what a company or a product does. Well, the objective is promoting the business at the end of the day. However, the focus is not directed too much on selling. Explainer videos are not a new concept, but not most businesses seem to have embraced it. This is your chance to do what your competitors are not doing and get to benefit in the following ways.

Brings a Sense of Reliability

Think of a company that you have interacted with, maybe bought their product or simply joined in their conversation online. Well, if they have been creating explainer videos, there is a sense of responsibility that comes with that. For such a company to take time to develop such, it screams hard work.

A company that goes out of their way to create explainer videos to get their customers’ heads around their products or services makes them reliable. That comes with brand loyalty and more conversions.

Stand out in the Crowd

There are many businesses in your niche. For you to get the most significant market share and make the most profits, you have to stand out. Give your customers something that they cannot get from any other business. It is even more challenging if there are many of you selling the same products.

For the market to favor you, you need to give the customers something unique. Have you ever thought of adding value to your product by telling your customers the unique attributes of your products and how they will solve their problems? You will be surprised by how much the explainer videos can sway your audience and make it choose your products and services over others.

Increase Your Visibility

Increasing the visibility of a brand is every marketer’s ultimate goal. Video marketing has proved to be a handy tool in increasing the visibility of a brand and consequently create brand awareness. If you create exciting explainer videos. Your audience will be more likely to share: as a matter of fact, video content is easier to share, than text is.

The more your videos are shared, the more people get into contact with your brand. Increased visibility increases the traffic flowing to your website and pages. For this, you will be ranked by Google and other search engines: which will further enhance your visibility.

Increased Conversions and Sales

How does this happen? For one, you are more likely to convince people to buy your products and services through explainer videos. As mentioned earlier, explainer videos build the reliability of a brand. Consumers want to work with a brand they can trust.

More so, as people share the explainer videos, your visibility is increased. That means that you will be exposed to potential customers who can be converted. Ranking on the first page in the search results as a result of link building through explainer videos also creates trusts and more visibility which results in more sales.

More Engagement

Visuals engage the audiences more than plain text does. Therefore, posting explainer videos on your website and social media platforms will create more engagement. The importance of engaging customers is that it builds brand loyalty and also creates brand awareness.

There is more to customer engagement than potentially increasing your sales. Note that as you interact with your customers, you will be able to come to the knowledge concerning the challenges they might be facing with your products and services. With that information, you will take the necessary actions to improve hence leading to customer satisfaction.


Videos by themselves are so far the best promotion tools. Now, if you have a product or a service that is a little complex to explain, using explainer videos to describe to the audience what they are about would be a wise move.

Explainer videos will help you explain to the customers what your brand is about and what it does in the most memorable way. With that, you will have your brand stuck in their minds.

Boost Your SEO

SEO is by itself a digital marketing strategy. Marketers who have gone its way never look back. The beauty of SEO is that you can always incorporate other strategies to boost it. You can, for example, use explainer videos to boost your SEO which will, in turn, increase your traffic. Interesting videos will compel your audience to share them and also link to your other content. By so doing, you will be building links in your website which is also a ranking factor. One thing leads to another, and you will at the end of the day achieve your SEO objectives.

Time to get started if you haven’t already! Explainer videos have so much to offer.


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    February 14, 2019

    Explainer videos give a lot of information about the company and their products or services. They give me a feeling of support and, I don’t know, safety maybe. It means this company cares about its clients, which makes more people choose them.

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      February 15, 2019

      These videos aren’t made for explaining, I think. The top priority in all this is promotion, getting the name of the company well-known. Some of these videos even make things more confusing or focus specifically on praising the brand.

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        Daniela Bucatele

        February 15, 2019

        Colin, many companies genuinely want to make it easier for their customers to use their products or services. It is a way of promotion, of course, but there are a lot of ways it can benefit both sides!

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      Daniela Bucatele

      February 15, 2019

      Agree with you, Lily!

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    February 18, 2019

    Engaging with current or potential customers also helps in targeting the right audience and getting response about what they should improve. This is a very good piece of writing, thank you!


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