Category: Marketing

4 Global Marketing Mistakes You Are Making (And How to Fix Them)

Marketing mistakes happen and they aren’t necessarily brand-destructive. You can see this from the examples of Dr. Pepper, Urban Outfitters, or EA (the reasons why the EA brand crashed and burned have nothing to do with promo packages containing illegal weaponry)....

How Do Banner Ads Work?

As technology continues to develop, so does the industry of online business models. There are many ways to make money online, but this time we will dig deeper into one of the most promising ways to generate income, from the comfort of your place, without any…...

I Spy with My Little Eye a Marketing Campaign That’s Lost Its Way

Any entrepreneur understands the importance of pinpointing their niche. Before you even launch your business, it’s essential you know your target audience. How else do you stand any chance at success? There’s little chance you’d land sales by taking a stab in the dark. As s...

What You Need to Know About Branching Out Into Online Sales

If the time has come from you to branch into online sales, you need to be careful about how you approach it. It’s not nearly as easy as some people think it is, and you don’t want to storm into the online market with arrogance because…...

Roll Out the Welcome Mat for Your Clients

In the world of business, it costs a lot more to get a new client than it does to keep hold of an existing one. Still, many companies don’t do enough to make their existing clients feel more welcome. If you are looking to change this,…...