Whether your business is entirely online, or you have set up an online store to boost your profits and reach a wider audience, your website is integral to your success – especially in light of the COVID-19 pandemic. In fact, studies have shown that the pandemic has changed online shopping forever, with more and more people opting to buy everything they need online – from food to homeware.
Therefore, you must build an impressive website for your company, to reach new clients and drive sales. With that in mind, here are some simple things you can do to bring your business to the next level before 2021!
Ensure Everything Is up to Date
Nothing will turn customers away faster than an outdated website. Whether this means it runs slowly, or the information is incorrect – it is a sure-fire way to lose out on profits. Therefore, you should take some time every few months to ensure your website is functioning well, and that all information is accurate. For example, if you no longer sell a certain product, ensure it is not listed as available on your store. Post updates about when products will be back in stock – as this will also encourage customers to return.
Stay in Touch
Studies have shown that customers are more likely to make a purchase if they can engage in conversation with the seller. This is because they will receive more information about their purchases and can ask any questions they might have. Therefore, you should ensure you provide your customers with multiple ways of communicating with you, this can include:
- Telephone calls
- Direct messaging via social media
- Instant messaging
Instant messaging or Live Chats, are perhaps the most effective form of communication if you are looking to boost your sales. This is because it will allow the customer to connect with a member of staff instantly, and as a result, they are more likely to make a purchase as they aren’t waiting around for a response. Click4assistance chat on your website is a great cost-effective tool for improving the way you connect to your customers and it is easy to use!
Add More ‘CTAS’
A CTA is a ‘Call to action’, and is a short phrase that encourages a customer to make a purchase. Although they may seem inconsequential, they can make a real difference and are proven to encourage customers to hit that checkout button. You should add one or two CTAs per page – but be wary of overdoing them as this could frustrate customers. Make sure they are short, snappy and not overly demanding.
You should also ensure that everything on your website presents your products/services in the best light. Descriptions should be accurate but exciting, and images should be clear. Avoid over-editing, as this will make customers less likely to trust the product you are selling. As always, honesty is the best policy, and it will help you build a loyal client base who will be more likely to recommend your products to others.